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Apple beats Q3 sales estimates again: What's your choice?
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What are the Highlights of the Upcoming iPhone 15?

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Noah Johnson joined discussion · Sep 3, 2023 21:41
Apple Inc. is expected to hold a new product launch event on September 12th to release the latest iPhone 15 series.
What are the Highlights of the Upcoming iPhone 15?
So what's different about the iPhone 15 compared to before? I made a arrangement based on the information on the market:
In terms of exterior design, the iPhone 15 Pro and iPhone 15 Pro Max will choose "titanium" as the new frame material. Lighter, thinner titanium, previously used on the Apple Watch. The addition of the new material makes these two models no longer have a "glossy" frame, which is less susceptible to fingerprints and more resistant to scratches. iPhone 15 and iPhone 15 Plus are likely to use a frosted process on the back glass, which feels similar to the previous Pro models. All four models use the "Dynamic Island" design, the size is unchanged from the previous generation, but the four-sided border is narrower and the visual effect is better.
Button changes. Two high-end iPhone 15 will replace the original mute switch with the "Action" button, and get new shortcuts such as on/off and status switching.
Chip performance part , consistent with the previous generation scheme. The "Pro" model is equipped with a new A17 Bionic chip, while the basic iPhone 15 is equipped with a full-blood version of the A16 Bionic, and the performance gap between the two is not small. Thanks to TSMC's 3nm process, the performance of the A17 Bionic is still very worth looking forward to, especially the improvement of the energy efficiency ratio, which helps to further improve the battery life. According to the results of the running score, the A17 core solo running score is 3269 points, which is an increase of about 31% compared to the A16 chip. At the same time, in the multi-core test, the running score of the A17 chip was 7666 points, which was about 24% higher than that of the A16
Memory. In addition, the iPhone 15 and iPhone 15 Plus use the 6GB RAM of the previous generation LPDDR 5 specification, while the iPhone 15 Pro and Pro Max are upgraded to 8GB RAM of LPDDR 5X. The latter also has up to 2TB of storage space.
Imaging system. The base iPhone 15 is upgraded to a 48 million-pixel main lens, providing 2x cropping for computational photography; the iPhone 15 Pro main lens has an expanded aperture of f1.7 and is equipped with an improved LiDAR scanner. The iPhone 15 Pro Max is equipped with a periscope telephoto lens for the first time, supporting up to 6x optical zoom. Due to internal space constraints, the periscope lens will only appear on the iPhone 15 Pro Max.
As for the charging power, it should still maintain the "fast charge" standard of around 35W.
iPhone 15 series will also receive some regular hardware updates, such as Wi-Fi 6E, UWB, and Qualcomm X70 baseband. The Lightning port will also be replaced with a USB-C port.
What are the Highlights of the Upcoming iPhone 15?
Overall, the whole series is dominated by conventional upgrades, with changes in appearance. iPhone 15 Pro Max has the largest upgrade, and the company further increases the gap between high-end products and standard versions.
iPhone 15 Pro Max should be the most upgraded of the four models of this generation. After all, it is Apple's first model to add a periscope lens, which is more worth looking forward to in terms of image performance. Relatively speaking, the gap between the iPhone 15 Pro and its predecessor iPhone 14 Pro is not so big. The main difference between the two generations of models is concentrated in the performance part. The former is the A17 Bionic, and the latter is the A16 Bionic. If you are not a heavy game enthusiast, the gap will not be too obvious.
Pricing for high-end models is likely to increase in order to guarantee high profit margins for the company. DigiTimes reports that the iPhone 15 series will cost more to manufacture than the iPhone 14 series, which means they will also be priced higher. It is speculated that the iPhone 15 Pro and iPhone 15 Pro Max models will be priced around $100 more than their predecessors .However, due to supply issues, the production of iPhone 15 series phones has been greatly reduced, and the production of new iPhone is expected to be reduced from 8300-84 million units to 7300-77 million units. If true, iPhone production cuts will have a negative impact on Apple's performance.
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