The Unified Global Events Marketing Strategy was designed to help us bring the Cardano brand to the whole world.
Supported by Treasury funding, and in collaboration with @emurgo_io, @IntersectMBO, and @RareNetworkWeb3, we worked to bring heightened visibility not just to Cardano, but to 76 ecosystem projects.
Comprising 20 distinct events, this strategy ensured we could bring a united vision of Cardano to events in Rio, Nairobi, Singapore, Hong Kong, Miami, Paris and more.
The results are in, and we exceeded all major KPIs.
Because Cardano is stronger when we stand together.
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