Social Media Giant X Faces $75M Hit as Advertisers Retreat

Key Details:

✅ X, formerly known as Twitter, is projected to lose up to $75 million in ad revenue by year's end due to an advertiser pullback.

✅ The exodus follows Elon Musk's endorsement of a controversial post, prompting brands like Disney and Warner Bros Discovery to halt ads.

✅ X has taken legal action against Media Matters for a report alleging brand ads appeared next to objectionable content.

✅ Over 200 ad units, including those from Airbnb, Amazon, and Microsoft, are paused or under review.

✅ The platform’s U.S. ad revenue has seen a significant downturn, dropping 55% year-over-year since Musk's acquisition.