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$SNOW

Contact is sales rep at data analytics partner that works with both $Snowflake(SNOW.US)$ and $Databricks.

Key points are 1) $Salesforce(CRM.US)$ data cloud doing well and should continue to grow, but unlikely to impact broader data analytic plays, 2) $Snowflake(SNOW.US)$ analytics are loved by end-users and should continue growing within install base but at more mature rate, 3) $Databricks is going to negatively impact $Snowflake(SNOW.US)$ growth rates: lots of customers moving more $Snowflake(SNOW.US)$ data / ETL workloads into $Deutsche Bank(DB.US)$ to save money, and $Snowflake(SNOW.US)$ is way behind in AI.

Again, a reminder that infrastructure investments are black diamond ski runs. I prefer the green circle ease of application software / infra platforms.

$Salesforce(CRM.US)$ Highlights
- $Salesforce(CRM.US)$ data analytics has improved a lot over past couple years – more analytics modules, etc. Not very impressed by integration w/ Tableau – data is not very fresh.

- $Salesforce(CRM.US)$ obviously taking direct competitive shot at $Snowflake(SNOW.US)$ but skeptical how successful that is going to be. Have very long road ahead as far as growth for CRM-based BI and marketing campaigns.

- $Salesforce(CRM.US)$ data extremely important for real-time inferencing and genAI data. $Salesforce(CRM.US)$ is vital source for customer data needed for any sort of meaningful analytics or machine learning.

-Challenge is $Salesforce(CRM.US)$ doesn’t have any other data that is stored in data warehouse / lakehouse.

-Don’t see a huge cost in copying $Salesforce(CRM.US)$ data to $Deutsche Bank(DB.US)$ or $Snowflake(SNOW.US)$

$Snowflake(SNOW.US)$ / $Databricks Highlights
-See two patterns w/ $Snowflake(SNOW.US)$ / $Deutsche Bank(DB.US)$ : First is customer who has structured operational data in $Snowflake(SNOW.US)$ and then puts copy of this along with all unstructured data in $Deutsche Bank(DB.US)$ . Works fine, and can run analysis on it. Second is customer who just puts everything into $Deutsche Bank(DB.US)$ and customers uses $Deutsche Bank(DB.US)$ SQL warehouse – this is cleaner since now only one copy of data, save money on storage, easier to run ML / AI.

-Generally seeing customers split 50/50 between First/Second, but customers now realizing $Snowflake(SNOW.US)$ is very expensive and pretty far behind in AI. So see biggest customers of $Snowflake(SNOW.US)$ starting to migrate workloads to $DB to save costs and get better. $Snowflake(SNOW.US)$ spend still grows but at much reduced rate.

- $Snowflake(SNOW.US)$ is really far behind in AI from a market fit perspective and from a full stack perspective

-See $Snowflake(SNOW.US)$ top 10 customers all starting to migrate workloads to $DB to save on $Snowflake(SNOW.US)$ costs.

-Typically customers migrate ETL to $Deutsche Bank(DB.US)$ to start and leave $Snowflake(SNOW.US)$ in place to serve BI and be gold standard for that layer. This helps customers dramatically reduce their $Snowflake(SNOW.US)$ bill bc most of spend on $Snowflake(SNOW.US)$ tends to be ETL anyways.

-See accounts hiring people specifically to come in and help reduce $Snowflake(SNOW.US)$ spend by using more $Deutsche Bank(DB.US)$

-Capital One is $Snowflake(SNOW.US)$ ’s biggest customer and they wrote a software product called Snowflake Optimizer that can be used to reduce $Snowflake(SNOW.US)$ bill.

-Don’t see accounts near-term shutting off $Snowflake(SNOW.US)$ bc end users love it and have great user experience. No need to rock boat with users and their analytical tools, but can optimize behind the scenes.

-Meanwhile data scientists love $Databricks – see more configurations where operational data first goes to $DB, and then gets duplicated to $Snowflake(SNOW.US)$ . But $Deutsche Bank(DB.US)$ becomes the primary store of data. People fine w/ this configuration bc still cuts $Snowflake(SNOW.US)$ bill by 33-50%!

-See $Deutsche Bank(DB.US)$ , OpenAI, Anthropic, $Alphabet-A(GOOGL.US)$ , $Microsoft(MSFT.US)$ outmaneuvering, outcompeting and out-innovating $Snowflake(SNOW.US)$ in AI space. “It’s not even a fair race”.

- $Snowflake(SNOW.US)$ does well w/ mid-market companies that are less sophisticated.
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