Since the double reduction, subject training institutions at...

Since the double reduction, subject training institutions at the compulsory education stage have been hit hard, and New Oriental has plummeted by 90%. The company is actively promoting transformation, from the original K12 to being driven by a new education business, Dongfang's selection of its own products, and live streaming e-commerce business.

As a business background that started in English and the genes to create famous teachers, New Oriental focuses on building a team of teachers with “people” as the core and high influence in the industry. The success of live streaming also largely depends on whether the anchor can create star benefits. The two are a natural match. Through the rapid transformation of the status of a famous teacher, he took the lead in launching a live broadcast of Oriental Selection in the industry by “using knowledge to bring goods”, and then further expanded into business fields such as lifestyle and cultural tourism.

With Dong Yuhui's live streaming out of the market, it has even boosted its subsidiary $EAST BUY(01797.HK)$ Revenue soared. After two years of “double reduction,” New Oriental has ushered in new hopes. Judging from the latest financial report, New Oriental's performance has continued to improve since the beginning of this year. This quarter's revenue reached 1.1 billion US dollars, an increase of 47.7% year on year; net profit to mother was 165 million US dollars, up 150.6% year on year, and the volume of revenue and profit is already close to the level before the “double reduction”. The stock price has surged 132% since this year