New XPeng brand will offer AI-powered EVs at affordable price
XPeng is targeting young consumers with its new affordable range of EVs.
The Chinese company is known for its wild flying vehicles and out-there inventions.
Now it's launching AI-driven cars that will carry a jaw-droppingly low price tag. Xpeng is going to beat Tesla at its own game.
Chinese EV automaker XPeng was founded in 2014 but has rapidly made waves in the automotive world.
It developed the XPeng X2 – the world's first flying car, complete with a safety parachute system.
It's also the brains behind the Cybertruck-esque 6-wheeler Land Aircraft Carrier, featuring space for an eVTOL – electric vertical take-off and landing, since you've asked – in its rear.
Unfortunately, such innovation rarely comes cheap, but XPeng is on a mission to change that.
The company recently announced its plans to launch a new EV brand, tailored specifically for younger generations.
This demographic, which counts as 35% of the market, is willing to spend between 100,000 and 150,000 yuan on a vehicle, roughly equivalent to USD15,000 to USD23,000.
With the average EV in America costing around USD50,000, that's a really competitive price point.
And while more companies are producing EVs in this price range, few are integrating smart driving functions into the cars.
XPeng aims to bridge this gap by offering affordable yet intelligent driving capabilities.
XPeng confirmed the new sub-brand is called MONA, which stands for "Made Of New AI."
The company's CEO said MONA will officially be introduced this Jun, so stay tuned for more details on that.
"The era of AI-defined mobility is upon us," the company said.
The automaker will revolutionize the EV market by integrating cutting-edge AI technology into the driving experience.
Aiming to make smart driving a global norm, these cars will feature L2-level-and-above ADAS capabilities.
The company has only shared one, vague image of what we can expect from this subbrand so far.
They will introduce multiple models, however, each varying in smart driving technology levels.
While many brands will try to match this innovation, they'll have a hard time matching the company's low prices.
Disclaimer: Community is offered by Moomoo Technologies Inc. and is for educational purposes only.
Read more
Comment
Sign in to post a comment
Moo Contributor
Follow me to get useful analysis, learn TA and make profitable trades.
Maximise profit 利润最大化
6618Followers
57Following
23KVisitors
Follow
bullrider_21OP : Xpeng is going to beat Tesla at its own affordable EV.
Tonyco : Do you think they are going to leverage the VW deal to do the same thing in US?
bullrider_21OP Tonyco: The US is planning to raise the tariffs much higher than the current 27.5%. A senator even called for a total ban. So it's unclear if Xpeng will even be in the US.
Tonyco : Right. So the tariff is on bringing them here, but like, VW is using their stuff to build their own branded cars in China, why couldn't Xpeng do that in US and sell under their brand? Use VW's stuff, that is
bullrider_21OP Tonyco: I don't know if the US will also target VW cars made in JVs with China EV makers in China.
Tonyco : It's only the import, stuff made here isn't subject I thought.. just wondering it would easily make xpeng the no1 in us
bullrider_21OP Tonyco: I don't think the US will allow Xpeng to be made in the US. Xpeng also doesn't want to be made in US because it is very expensive and they don't enjoy any subsidy. BYD is building a factory in Mexico. Due to pressure from US, Mexico said BYD won't enjoy any incentive.