Netjoy launched professionalmarketing methodology - "FICK" business model to help FMCG clientsachieve business breakthroughs

Nowadays, more and more FMCG brands choose to expand their business on the Kuaishou. Netjoy has been cooperating with Kuaishou for many years and has rich experience. Combined with our extensive service experience in the FMCG industry, we have officially launched a mature marketing methodology - “FICK” business model. In the case of Veet, an internationally renowned FMCG brand, we helped Veet to achieve a 20%+ increase in the daily sales scale with the support of the “FICK” business model.

By applying the “FICK” business model, we aim to help clients quickly accumulate brand’s equity and significantly increase brand influence through the four aspects of Field, IP, Commerce and KOL. In addition, we have also put forward the “3C” rule for the FMCG industry marketing, which means that during the period of branding, we select high-quality KOLs to help clients carry out marketing activities based on the three perspectives of Consumer, Circumstances and Circulate.

Nowadays, brands are very sophisticated in organizing marketing campaigns on the Short video platform. Brands need to combine the resources of the media platform to achieve sales and influence, and we will continue to provide clients with high-efficiency marketing solutions. With our creative content capabilities and innovative technology, we will also optimize our marketing strategies according to our clients' industry segments and marketing sophistication.