Meta Bulls Hold on to $1,030 Calls, Hopeful Stock Could Surge Past ATH: Options Chatter

Call options that give their holder the right to buy Meta shares at $1,030 by June 18, 2026 have the biggest open interest among contracts tied to the stock. That tally of outstanding contracts has hovered above 57,000 over the past eight months, signaling optimism that the stock price could climb above that strike price, surging past its all-time high. That could push the call options in the money before they expire in 252 days.

Meta was added to Morningstar’s top picks among U.S. large cap stocks. The analysts cited how the company’s “core advertising business has benefited greatly from improved ad targeting and content recommendation algorithms as well as a secular increase in digital advertising spending.”

“Meta's scale, with the majority of the world's internet-connected users accessing its applications, allows it access to high-quality user data that it can package and sell to advertisers,” according to a Morningstar equity research report.

In the second quarter, the company’s revenue jumped 22% to $47.52 billion, as AI boosted efficiency and fanned gains across the company’s advertising system, CEO Mark Zuckerberg said in July.

Advertising isn’t the only segment that’s expected to benefit from the social media giant’s increasing spending on AI.

Meta’s AI-equipped glasses could one day replace smart phones, becoming as prevalent as Apple’s iPhone,  EssilorLuxottica Chief Executive Officer Francesco Milleri was quoted by Bloomberg News as saying Thursday. Meta first announced the partnership with EssilorLuxottica, the maker of Ray-Ban glasses for the manufacture and sale of those smart glasses in 2020.  

While smart glasses made up a tiny portion of Meta’s $164.5 billion revenue in 2024, the company and EssilorLuxottica aim to ramp up production to 10 million units a year by the end of 2025, Bloomberg reported.

“Obviously glasses are becoming the first line of AI native computing devices that are going to be adopted at scale,” Meta Chief Technology Officer Andrew Bosworth said at the company’s developer conference last month. “AI is going to help us level it up fast.”