marketing gimmick
$Tesla (TSLA.US)$ electric car always existed, they were just goofy looking. tsla made them sexy enough for people to try, but this cybertruck is just ugly, reminds me of Simpsons episode when homer simson designed a car
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Dcalov : Aside from the fact it looks like an pickup truck that failed to render.. It also falls short on quite a few of its widely advertised claims and expectations.
itsgoodinmysoul : Maybe, maybe not