Marketing expert shares his view on the ad space ( $Alphabet...

Marketing expert shares his view on the ad space ( $Alphabet-A(GOOGL.US)$ , $Meta Platforms(META.US)$ , $Pinterest(PINS.US)$ …):

- He thinks $Alphabet-A(GOOGL.US)$ is still the 800-pound gorilla with Search because of high purchase intent and targeting options. The ROAS is still high there.

- $Alphabet-A(GOOGL.US)$ is telling their partners to focus more on ROAS than click-through rate.

- He views ChatGPT as more for research, while $Alphabet-A(GOOGL.US)$ Search is still where the intent is.

- In his view, $Meta Platforms(META.US)$ is excellent as it is very good at targeting and getting you a good ROI. He thinks they are better suited for less known brands for discovery than $Alphabet-A(GOOGL.US)$ .

- $Pinterest(PINS.US)$ has a female-skewed audience and is also good for product discovery.

- Regarding AI chatbots, he thinks the next step will be bridging the gap between research and purchase intents.