JD's Liu Qiangdong's AI Livestream Logs RMB50M+ Turnover

JD Group's founder, Liu Qiangdong, hosted his first procurement livestream for JD Home Appliances & Home Furnishings on the evening of April 16th.

The livestream featured an AI digital human named "Procurement Officer Mr. Dong."

Within 40 minutes of the livestream's start, the overall order volume exceeded 100,000, with over 20 million viewers in less than an hour.

The total turnover of the livestream surpassed RMB50 million.