Jack Ma Backs Alibaba's Growth Trajectory and Reform Agenda

Jack Ma recently shared his thoughts on Alibaba's reform and innovation trajectory in a post titled "To Reform, To Innovation" on $BABA-SW(09988.HK)$ 's internal platform. Ma expressed confidence in the new management team led by Chairman Joe Tsai and CEO Eddie Wu, believing that Alibaba is back on a healthy growth path and advocating for continued reforms.

Ma highlighted a shift in Alibaba's approach over the past year, moving away from chasing Key Performance Indicators (KPIs) to focusing on delivering customer value. He praised the management's efforts in addressing internal challenges and refocusing on efficiency and market orientation, describing it as a necessary "surgery" for the company.

The Alibaba co-founder commended the new leadership for their courage in navigating challenges and empowering the younger generation to make impactful decisions. Looking ahead, Ma emphasized the rapid pace of change in the internet sector, particularly with the onset of the AI era. He expressed optimism about Alibaba's position in this evolving landscape, seeing it as just the beginning of a transformative journey.