iPhone 15 Pro Max Takes the Lead as Most Popular Model

Demand for the iPhone 15 Pro Max is robust, as previously expected, outpacing last year’s iPhone 14 Pro Max.

Demand for the two standard iPhone 15 models is roughly on par with last year.

Demand for the iPhone 15 Pro is weaker than last year, with one possible reason being a shift of more premium users to the iPhone 15 Pro Max this year.

Wait times for the iPhone 15 Pro Max are significantly longer than for other models, but this is more than just due to high demand. Current iPhone 15 Pro Max shipments are lower due to a later mass production schedule, and its current production challenges are more pronounced than other models.