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Investment advice on how to chose between VOO and VTI

Looking to hear how people choose between VOO and VTI. Watched lots of comparison videos and most folks seem to agree that the returns on both are very similar. Does it just boil down to whether or not one wants exposure to mid and small cap funds or not?
If both funds have pretty much the same rate of return, does it make more sense to go with VTI since shares are less expensive and therefore you can buy more? Genuinely confused about how to determine which one to chose. Any help explaining WHY you would pick one over the other is much appreciated! $Vanguard S&P 500 ETF(VOO.US)$ $Vanguard Total Stock Market ETF(VTI.US)$
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