Here's why you should look into Sony
Sony $Sony(SONY.US$ has had a bit of a rollercoaster ride when it comes to making money from their electronics. Their Pictures, Music, and financial services, on the other hand, have been pulling in some consistent wins. Sony's TV business, in particular, had a pretty rough patch with nine years straight of operating losses thanks to stiff competition from Asian manufacturers. They even had to write down some assets in 2012.
On the brighter side, Sony's effort to up their PlayStation game is gaining traction. Beyond the impressive success of the PlayStation 4, they're diving headfirst into new ventures. They're rolling out cool stuff like PS Plus (monthly subscription), PS Now (the cloud gaming deal), and PlayStation VR (virtual reality goodness). These new additions could bring more customers into the PlayStation ecosystem.
Speaking of PS Plus, by the end of 2022, they had a whopping 112 million active users with over 46 million on PS Plus. Not only does this bring Sony some steady cash, helping them level up their gaming division's profits, but it also kind of nudges people to think about buying the next-gen PlayStation.
Sony's current PE ratio is about 16.88 times. That's a bit higher than their five-year average, but all things considered, it's still a pretty fair price.
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