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Going Crazy in Japan…

Have you heard of the $On Holding (ONON.US)$ brand? Lately, I’ve been spotting this sneaker brand everywhere—even in TRX’s sports stores, where its “footprint” is clearly visible.

On Holding AG (ON) is a Swiss company specializing in the development and sales of sports products, including footwear, apparel, and accessories. Founded in 2010 and headquartered in Zurich, Switzerland, the company has quickly gained recognition for its innovative designs and technology-driven products.

ON’s product range covers various sports categories, including high-performance running, outdoor activities, training, casual wear, and tennis. One of its signature innovations is the patented CloudTec® technology, which enhances cushioning and energy return—showcasing the company’s commitment to merging performance and technology.

ON distributes its products through multiple channels, including independent retailers, distributors, online platforms, and its own stores, ensuring broad market reach. The company has also established high-profile collaborations, such as its partnership with tennis legend Roger Federer, who has not only launched his own shoe line with ON but is also an investor and actively involved in product development. Additionally, in the summer of 2024, ON secured a multi-year partnership with Hollywood actress Zendaya.

Financial Performance

ON Holding AG has demonstrated impressive growth. In Q3 2024, the company reported net sales of USD 723 million, a 34% increase year-over-year. Its gross margin reached 60.6%, the highest level since its 2021 IPO. This was largely driven by the strong performance of its Direct-to-Consumer (DTC) sales channel, which saw a 49.8% YoY increase.

Conclusion

ON Holding AG is becoming a dominant player in the sports apparel industry, known for its innovative products and strategic partnerships that continue to drive market share and financial performance.

A pair of ON sneakers that sells for RM 890 in Malaysia is priced at JPY 17,000 (approximately RM 508) in Japan. I bought a pair—but honestly, I’m even more interested in its stock… 🚀📈
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Specialise in Growth stocks 🏆 FB: Nigel Chong 庄证评 🌟 Influenced by MM VCP Trading Style & WON CANSLIM 💯
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