Gaotu On Poaching for EAST BUY's Star Anchor: Excellent Talents Welcomed
$EAST BUY(01797.HK$ 's ongoing "mini essay" controversy sees Chairman Yu Minhong addressing rumors about CEO Sun Dongxu and anchor Dong Yuhui, clarifying there's no truth to the alleged ultimatum.
Gaotu Techedu $Gaotu Techedu(GOTU.US$ , transitioning from an educator to a live e-commerce operator, experiences a surge in Dong Yuhui's fan engagement during broadcasts, with 100,000 simultaneous online viewers. The U.S. stock price jumps 29%, closing up 5% post-trade on Thursday.
Addressing a fan's query about poaching Dong Yuhui, Gaotu's CEO Chen Xiangdong emphasizes they are not poaching but expressing admiration for him. The e-commerce platform welcomes industry talents, focusing on selecting and nurturing exceptional anchors.
Dong Yuhui, previously an English teacher at New Oriental Education, turned popular live broadcast anchor, contributes to EAST BUY's live broadcast revenue growth.
Controversy arose when EAST BUY's editor commented on essay authorship, attributing most to the copywriting team, sparking discontent among Dong's fans.
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