Discord to Introduce Ads, Shifting From Ad-Free Promise
👉 Key Highlights:
📍 Discord announces plans to introduce advertisements on its platform, aiming to boost revenue.
📍 Initial ads will be from videogame makers, offering gifts for in-game tasks completed while friends watch.
📍 The company is hiring for ad-sales positions, signaling a significant shift in its business model.
📍 CEO Jason Citron previously stated Discord would not rely on ads, marking this move as a major pivot.
📍 Concerns arise over user experience intrusion and privacy, reflecting broader tech industry trends.
📍 Users will have the option to turn off ads in settings, offering some degree of control.
📍 Discord's move underlines the challenge of balancing user interests with revenue needs.
📍 The platform, popular among gamers, expanded its user base during the 2020 pandemic.
📍 Despite its popularity, Discord has been exploring revenue strategies, including a potential IPO.
📍 New ad feature, Sponsored Quests, targets users based on gameplay, age, and location, set to launch soon.
Disclaimer: Community is offered by Moomoo Technologies Inc. and is for educational purposes only.
Read more
Comment
Sign in to post a comment