Despite Vita Coco's high P/E ratio, investors hold onto thei...

Despite Vita Coco's high P/E ratio, investors hold onto their stock expecting the company to continue defying market adversity. However, if the P/E falls in line with the growth outlook, this could disappoint. The high share price and future earnings predictions may not support this optimism for long, risking shareholders' investments and potential investors paying an unnecessary premium.