Cuckoo set to list: Guess its first-day returns to split 100,000 points!
The company has revolutionized water purification with its smart filtration systems, providing safe and healthy drinking solutions to millions of homes across Asia.
As a pioneer in innovative water technology, the company combines cutting-edge filtration systems with exceptional after-sales service. Cuckoo's rapid expansion throughout Southeast Asia demonstrates its strong market position and continued growth potential in the premium water solutions sector.
As a pioneer in innovative water technology, the company combines cutting-edge filtration systems with exceptional after-sales service. Cuckoo's rapid expansion throughout Southeast Asia demonstrates its strong market position and continued growth potential in the premium water solutions sector.
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• 100,000 Points Pool: Mooers who guess the correct closing range will split 100,000 points!
• 100 Points: Awarded to the top 10 comments sharing insights or predictions on Cuckoo’s outlook.
• 100 Points: Awarded to the top 10 comments sharing insights or predictions on Cuckoo’s outlook.
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1. Rewards will be distributed within 15 working days after results are announced.
2. Top comments will be selected based on quality, originality, and user engagement.
2. Top comments will be selected based on quality, originality, and user engagement.
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CNNT : CKI has a unique business model that caters to quite a large consumer base, ie., those who do not want to commit to the upfront purchase of certain electrical products. However, their offer price is quite high, and recent IPOs have not done that well. So, I don't think it will fly on debut day.
Muntri George CNNT : Yeah, Ridicous high price.
103575541 : Not Bullish~The product has no cost-effectiveness.
Hase Investment King : Cuckoo dominates Malaysia’s water purifier rental market with ~19.6% revenue share, supported by its integration of fintech and rental business models1113.
Growth Projections: The company projects a 17.3% CAGR in net profit through 2025, aiming for RM163.1 million in net income11. Southeast Asia’s appliance rental sector is also forecasted to grow at ~9.9% annually through 202911.
Valuation Upside: Analysts estimate a fair value of RM1.53 per share (18.6% upside from the revised IPO price of RM1.08), contingent on successful execution
My guess: 0 ~ 10% up
Lucas Cheah :
What Does the Company Do?
How the Company Makes Money
What to Watch in Company’s Upcoming Earnings
Risks and Challenges
Outlook for 2025
Summary
Strong brand and customer service focus
Recurring income model gives predictable revenue
Watch for expansion beyond Malaysia and into smart devices
Be mindful of economic downturns and rising costs
Cuckoo International Bhd is a home appliance and wellness company based in Malaysia. It is best known for selling and servicing:
• Water purifiers
• Air purifiers
• Home appliances (like pressure multi-cookers, induction hobs, etc.)
• Mattresses and wellness products
• Home maintenance and cleaning services (e.g. indoor air quality service, water filter maintenance)
Cuckoo operates under the “Beyond Standards” brand and positions itself as a premium lifestyle brand focusing on health, cleanliness, and modern living.
Cuckoo earns revenue through two main business models:
1. Product Sales
• Direct sale of home appliances such as air purifiers, water filters, cookers, and beds.
2. Rental/Subscription Model
• Instead of paying the full price upfront, many customers subscribe or rent Cuckoo products for a monthly fee over several years.
• This model brings in recurring income and includes maintenance services.
3. Home Services & Care Plans
• Additional revenue comes from offering cleaning services, product upgrades, and annual care/maintenance packages.
This hybrid business model offers both one-time and recurring revenue, providing stability and growth potential.
While Cuckoo is only now going public, here are key things investors should watch once it starts reporting quarterly earnings:
1. Revenue Growth
• Is the company growing its customer base? Look at the number of active subscriptions and product sales volume.
2. Recurring Income
• Recurring subscription revenue vs. one-off product sales – higher recurring income signals financial stability.
3. Customer Retention
• How many customers renew or upgrade their plans? High retention equals strong brand trust and long-term revenue.
4. Gross Margin
• Watch margins – higher margin means better control over cost of goods and services.
5. Expansion Plans
• Growth into new markets (e.g. Southeast Asia) or new service lines like smart appliances or wellness tech could boost future earnings.
1. Market Saturation
• Malaysia’s home appliance market is becoming competitive, especially in urban areas.
2. Economic Sensitivity
• As a premium brand, Cuckoo could face pressure if consumer spending drops due to inflation or economic slowdown.
3. Subscription Model Risk
• Recurring revenue is great, but relies on long-term customer commitment. If customers cancel early, that can hurt cash flow.
4. Supply Chain and Costs
• As with all hardware-based companies, rising raw material or shipping costs could impact profits.
5. Technology and Innovation
• Cuckoo must continue to innovate to stay ahead of rivals offering cheaper or newer smart tech alternatives.
Cuckoo’s upcoming listing is expected to support brand expansion, product innovation, and regional growth. The company is already well known in Malaysia, with a strong reputation for customer service and wellness-oriented marketing.
Positive drivers for 2025:
• Continued growth of health-conscious middle-income consumers
• Expansion into new Southeast Asian markets
• More customers opting for subscription plans over ownership
• Entry into smart appliance segment
Cuckoo’s hybrid model — selling and renting appliances while offering full-service support — positions it well in a market where convenience, cleanliness, and health are growing priorities.
Cuckoo International Bhd is a fast-growing Malaysian home appliance company focused on premium, wellness-driven living. It makes money through product sales and long-term subscriptions. With its upcoming IPO, investors will be watching for growth in recurring income, customer retention, and market expansion.
For investors, key takeaways:
Cuckoo’s listing offers an opportunity to invest in a modern lifestyle and health brand — ideal for those seeking exposure to consumer wellness and tech-enabled home services in Malaysia and Southeast Asia.
KHHoong :![[undefined]](https://static.moomoo.com/nnq/emoji/static/image/default/default-black.png?imageMogr2/thumbnail/36x36 "undefined")
Schen94 : Big environment not great
103141346 : Go go go.
102794845 : up
103298495 :
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