Conviction

$Jaguar Health (JAGX.US)$ Guys, if you're newer to trading I can't stress to you enough the importance of conviction. I'm not talking about uninformed hope with fingers crossed, I'm talking about a play where by all accounts everything looks good on paper but the stock is down on the day. Have conviction in your play, load up, be disciplined and hold onto your proverbial sack, it will pay off.

One more thing, don't try to catch falling knives, wait for it to stop and then buy - watch it fly.