Buy Meta?

Although the social media industry is competitive, Meta Platforms $Meta Platforms (META.US)$ stands out with some of the oldest and most recognizable players in the game. Despite its market cap exceeding USD 1 trillion, the company maintains a dominant position with platforms like Facebook, Instagram, and WhatsApp, supported by 3.24 billion daily active users.

Meta has multiple growth paths. The company makes almost all its money from advertising, and despite a slowdown in the online ad market in 2022, it bounced back. In the first quarter, revenue stood at USD 36.5 billion, 27% higher than in the year-ago period.

Meta continues to explore new markets such as AI and the metaverse, indicating ongoing growth potential. The company has also recently initiated dividend payments, combining growth prospects with increasing profitability.