Finally, coffee is also TACO.
Dutch Bros, which has been pursuing an aggressive store expansion strategy, has seen its stock price remain subdued for some time. This announcement could serve as a turning point for the company’s recovery.
We also have high expectations for the innovation of menus incorporating food services being implemented in some stores.
In stores that have started offering hot food, sales have increased by approximately 4%. The current number of stores is 1,081, with a long-term goal of expanding to 7,000 stores. In contrast to Starbucks, where food sales account for 20% of total revenue, Dutch Bros' food sales remain at only 2%.
If everything falls into place, we expect significant growth in performance.
Rather than that, please don’t impose high tariffs on something that two out of three adults in our country drink every day, TACO. 🐙💨
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