Apple takes top spot in China's smartphone market for the first time
Apple for the first time became the largest smartphone vendor in China by shipments, new data for 2023 released on Thu showed.
The iPhone maker's market share in China stood at 17.3% in 2023, according to the International Data Corporation (IDC), a record-high.
Apple's overall smartphone shipments fell 2.2% year-on-year in 2023, while the overall market fell 5%, IDC said. Shipments are the devices that Apple sends to its third-party sellers and does not equal direct sales. However, they are an indication of demand.
"Apple's climb to the top spot in 2023, especially in light of renewed competition from Huawei and the soft spending sentiment, marks a tremendous success for Apple," Arthur Guo, senior research analyst at IDC China, said in a press release.
"Apple achieved this thanks to timely price promotions in its third-party channels, which stimulated demand."
China's smartphone market has been hit because of an uncertain economic environment in the country and weak consumer spending.
2023, Honor, a spin-off from Chinese company Huawei, held the second spot with 16.8% market share, followed by Vivo, Huawei and then Oppo.
Another market research firm called Counterpoint Research also came out with China numbers on Thu. Counterpoint said it expects the China market to record low single-digit year-on-year growth in 2024, the first year of growth since 2018.
One of the biggest changes in 2023 was Huawei's return to the top 5 ranking in China during the fourth quarter, after more than 2 years outside of the leading group.
However, last year, Huawei debuted a phone that contained quite a cutting-edge semiconductor.
That new phone, the Mate 60, has helped Huawei make big gains in China. Huawei shipments grew 36% year-on-year in the Dec quarter and it commanded a 13.9% market share, IDC said.
Huawei knocked Chinese electronics maker Xiaomi out of the top five.
Huawei knocked Chinese electronics maker Xiaomi out of the top five.
"This will only intensify the competition as no vendors will want to lose a top 5 position in the world's largest smartphone market," Will Wong, senior research manager at IDC, said in a statement.
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MonkeyGee : we will see how long that will last
bullrider_21OP MonkeyGee: May not last long. But there's fragmentation in the Android segment.