Apple is weighing a big decision impacting the next iPhone release: OpenAI or Google's Gemini
$Apple(AAPL.US$ Apple is weighing its options for bringing AI to the next-generation iPhone.
The tech giant is in talks with both OpenAI and Google to bring generative AI to iOS 18, the next iPhone operating system, but has not reached a final decision between ChatGPT and Gemini or another third-party provider, Bloomberg reported Friday.
Business Insider previously reported that the iPhone 16 is expected to be released this fall. It is set to be the first of Apple's smartphones to incorporate generative AI, which experts predict will send Apple's stock surging.
While the next iPhone could include AI-driven features based on Apple's in-house large language model, Bloomberg reports that the company plans to partner with a more established AI creator to incorporate a chatbot similar to OpenAI's GPT model.
The tech giant is in talks with both OpenAI and Google to bring generative AI to iOS 18, the next iPhone operating system, but has not reached a final decision between ChatGPT and Gemini or another third-party provider, Bloomberg reported Friday.
Business Insider previously reported that the iPhone 16 is expected to be released this fall. It is set to be the first of Apple's smartphones to incorporate generative AI, which experts predict will send Apple's stock surging.
While the next iPhone could include AI-driven features based on Apple's in-house large language model, Bloomberg reports that the company plans to partner with a more established AI creator to incorporate a chatbot similar to OpenAI's GPT model.
The outlet reported that Apple had initially discussed a deal with OpenAI earlier this year, though collaboration between the two companies has slowed since then.
In recent months, CEO Tim Cook has been more outspoken about Apple's plans to dive into AI. In February, he said that big announcements would be made later this year about his company incorporating the tech into its existing product lines.
"As we look ahead, we will continue to invest in these and other technologies that will shape the future," BI previously reported he said during the company's fourth-quarter earnings call, "That includes artificial intelligence, where we continue to spend a tremendous amount of time and effort."
Apple previously announced plans to launch a Mac lineup with new M4 processors focused on AI.
In recent months, CEO Tim Cook has been more outspoken about Apple's plans to dive into AI. In February, he said that big announcements would be made later this year about his company incorporating the tech into its existing product lines.
"As we look ahead, we will continue to invest in these and other technologies that will shape the future," BI previously reported he said during the company's fourth-quarter earnings call, "That includes artificial intelligence, where we continue to spend a tremendous amount of time and effort."
Apple previously announced plans to launch a Mac lineup with new M4 processors focused on AI.
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