Apple Is in Talks to Let Google Gemini Power iPhone AI Features

$Apple(AAPL.US)$ is reportedly in TALKS with Google to integrate Google's 'Gemini' AI into future iPhone AI features, building on their existing search partnership.

The deal could bring $Alphabet-A(GOOGL.US)$ Gemini to billions of devices with iOS18 & beyond, expected by June.

Meanwhile, Apple is also reportedly exploring OpenAI's models for iOS 18 enhancements but aims to use its own AI for on-device operations.

Apple is developing iOS 18 with its own AI but seems to be looking for a partner for cloud-based generative AI capabilities, including image creation and essay writing just from a single prompt.

This could be massive WIN for Google AI and at the same time it suggests Apple may not be as advanced in its AI initiatives as many anticipated.

And for sure, this isn't great news for $Microsoft(MSFT.US)$ OpenAI; if users can have Siri summarize articles, why turn to ChatGPT for that?