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        Apple Faces Sales Dip in China During Singles Day as Huawei and Xiaomi Surge

        Key Details:

        ✅ Apple's smartphone sales dropped by 4% year-on-year during China's Singles Day festival, according to Counterpoint Research.

        ✅ Rivals Huawei and Xiaomi saw significant sales jumps, with increases of 66% and 28% respectively.

        ✅ Overall, the Chinese smartphone market experienced a 5% year-over-year increase in sales during the event.

        ✅ Apple’s iPhone 15 starts at 5,999 yuan, facing stiff competition from Huawei’s Mate 60 and Xiaomi’s Mi 14, priced lower at 5,499 yuan and 3,999 yuan respectively. reported over 10 billion yuan in transaction volume for Apple products, while Xiaomi's sales reached 22.4 billion yuan.


        Singles Day in China is a major shopping event, akin to Black Friday in the United States. Apple, traditionally strong in the high-end smartphone market, is facing intense competition from local brands like Huawei and Xiaomi.

        Why This Matters:

        👉 This shift in sales performance may indicate changing consumer preferences and a strengthening position of Chinese brands in the domestic market.

        👉 The patriotic support for Huawei's Mate 60 series highlights a nationalistic trend in consumer behavior amid international trade tensions.

        👉 Apple's supply chain issues, affecting the availability of its latest iPhone models, have contributed to the company's underperformance.

        Market Insights:

        📊 IDC anticipates a rebound in the Chinese smartphone market with growth expected in Q4, ending a ten-quarter streak of declining shipments.

        Expert Opinions:

        🗨️ "Apple is improving but still faces supply chain challenges," notes Ivan Lam, Senior Analyst at Counterpoint.
        Apple Faces Sales Dip in China During Singles Day as Huawei and Xiaomi Surge
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