AMD CEO Lisa Su Talks the Invisible Role of A.I. Chips in Oscar-Winning Films
The A.I. hype in the past year and half has made obscure semiconductor makers like AMD and Nvidia household names. AMD , short for Advanced Micro Devices Inc., is best known as a chip supplier to Big Tech companies like Microsoft and Meta. At this week’s SXSW in Austin, Texas, AMD CEO Lisa Su highlighted a not-so-well-known area the company’s chips are making a tangible difference: Hollywood.
AMD chips are behind the production of Oscar-winning computer-animated films such as Avatar: The Way of Water, which won last year’s Academy Award for best visual effects, and War Is Over! Inspired by the Music of John & Yoko, the winner of this year’s Oscar for best animated short film. $Advanced Micro Devices(AMD.US$
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