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AMC Stock Outlook: Don’t Be Fooled by the Latest Gimmicks

I must give credit where it’s due. Global movie-theater chain AMC Entertainment is getting creative with its efforts to generate revenue. Yet, I still expect AMC stock to lose value throughout the rest of 2023.

I’m sure I’ll incur the wrath of AMC Entertainment’s loyal shareholders (a.k.a. the “Apes”). However, the truth must be told. AMC Entertainment might or might not have another hit concert film. Nevertheless, the risk-to-reward balance doesn’t favor an investment in AMC Entertainment.
AMC Entertainment is trying hard to prevent AMC stock from sliding further than it already has. The company and its famous CEO, Adam Aron, have vigorously touted the Barbie movie. They also heavily promoted the Taylor Swift concert film.

Those events came and went, but it seems that the market isn’t buying what AMC Entertainment is selling. The AMC share price, once valued at nearly $60 this past summer, plummeted to $8 and change recently.

Still, it appears that AMC Entertainment is continuing with the same strategy. Specifically, the company and its chief executive are now relentlessly promoting a Beyonce concert movie.

Skeptical investors should wonder whether this gimmick will continue to work in AMC Entertainment’s favor. How many times can the company drink from this same well?

Besides, there’s no guarantee that the Beyonce film will be a big success. Even if it is successful, bear in mind that the Barbie and Taylor Swift films didn’t prevent a sharp downturn in AMC stock. $AMC Entertainment(AMC.US)$
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