Amazon to Overhaul Alexa with Generative AI, Adds Subscription Fee

👉 Key Highlights:
📍 Amazon to upgrade Alexa with generative AI.
📍 Alexa's new features to include more conversational capabilities.
📍 Subscription fee to be introduced for new Alexa features.
📍 Alexa's subscription not included in Amazon Prime.
📍 Alexa to compete with Google and OpenAI's advanced AI chatbots.
📍 Amazon CEO Andy Jassy pushes for Alexa's profitability.
📍 Team restructured to focus on artificial general intelligence.
📍 Over 500 million Alexa-enabled devices sold globally.
📍 Generative AI estimated to cost 2 cents per query for Alexa.
📍 Amazon to use its large language model, Titan, in the upgrade.

👉 Market Insights:
📍 The AI-powered upgrade could reinvigorate Alexa's market presence and user engagement.
📍 Subscription fees might impact user adoption and retention depending on the pricing strategy.