Amazon’s “Amelia” smart glasses have launched

On October 23rd, tech giant Amazon (AMZN) announced its “Amelia” smart glasses on its official blog. These glasses feature a built-in display and an always-on camera to assist drivers while driving.

“Amelia” smart glasses have launched. Designed specifically for Amazon delivery specialists, they provide turn-by-turn directions to the correct address. By integrating artificial intelligence (AI) and heads-up display (HUD) technology, they aim to improve safety and efficiency during last-mile delivery.

According to Amazon, the company has high hopes for the future of these glasses and plans to integrate more AI features in subsequent versions, adding even more intelligent functionality through software updates.

Galaxy XR Smart Headset Launches Charge

On the other hand, with the official launch of the Galaxy XR, developed by Samsung (SSNGY), Google (GOOG), and Qualcomm (QCOM), the tech giants are launching a direct challenge to Apple (AAPL) and Meta (META)’s dominance in the mixed reality (XR) and future smartglasses markets.

The Galaxy XR mixed reality headset, now available for purchase on the 22nd, is priced at $1,799. Similar in design to the Apple Vision Pro and Meta Quest 3, it uses external cameras for “see-through” vision, allowing users to see the real world while wearing it. The device also features internal eye-tracking cameras for navigation and supports gesture interaction with virtual interfaces.

Separately, reports indicate that Adobe (ADBE)’s Project Pulsar, which adds “spatial effects” to 3D videos, is now available in beta on the Samsung Galaxy XR. This allows users to create studio-quality 3D text, assets, and spatial effects in minutes, without any visual effects experience. The industry is increasingly anticipating a “iPhone moment” for smartglasses. Technically, AI’s multimodal large-scale models possess powerful environmental understanding and active reasoning capabilities. Hardware-wise, optical displays, chips, and batteries meet mass-market standards. Furthermore, “killer” applications are emerging, transcending the limitations of single scenarios and establishing irreplaceable core functionality.

Apple’s Strategic Shift Toward Lighter AI Glasses

Early in the month (October 1), Apple reportedly paused a Vision Pro headset overhaul to prioritize development of lightweight AI smart glasses, directly inspired by Meta’s offerings. This move signals a focus on more accessible, everyday AR wearables over bulky headsets.

On X (formerly Twitter), buzz echoes these stories, with users highlighting Samsung’s fashion-forward glasses plans and excitement around indie projects like Mentra’s open-source AI glasses shipping in December. Overall, the sector is heating up with a mix of enterprise tools (e.g., Amazon) and consumer-focused innovations, pointing to broader adoption in 2026.

WiMi is deepening its integration of AI+AR technology resources.

In fact, many smartglasses manufacturers are actively developing ecosystems. According to data, Wimi Hologram Cloud Inc. (WIMI), the first publicly listed holographic AR company, is continuously enriching its native content ecosystem and accelerating the development of a globally open “AI+AR” industry ecosystem platform, encompassing multiple scenarios including services, smartglasses, intelligent manufacturing, autonomous driving, brain-computer interfaces, and quantum computing.

To date, WiMi has integrated AI algorithms with AR hardware to develop a multimodal interaction system (vision, voice, and gesture), utilizing key hardware technologies such as MicroLED optical modules. Furthermore, in terminal products such as smart glasses and brain-controlled devices, WiMi plans to further integrate multimodal data (such as depth and texture) into its integrated “hardware + algorithm + scenario” solution. In the future, WiMi plans to expand into new scenarios such as education and healthcare.

It is worth noting that Meta, the current market leader, not only offers the Quest 3 headset but also the popular Ray-Ban Meta smart glasses. Recently, Meta released new glasses equipped with a built-in display and a wrist-worn neural band, allowing users to interact through gestures. It is believed that the market for lighter-weight smart glasses is growing rapidly, indicating that companies have already planned longer-term strategic plans, and the future market size may exceed tens of millions.