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Amazon Bulls Emboldened as Analysts See Revenue Hitting $1T by 2029: Options Chatter

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Luzi Ann Santos wrote a column · Oct 8, 2025 13:08
$Amazon (AMZN.US)$ bulls are fueling demand call options that could pay off should the stock sustain its rally after 23% gain over the past year.
The stock rose for a third straight day, gaining 1.6% to close at $225.22 Wednesday in New York. The gains have been fueled by mounting optimism over the tech giant’s financial prospects as continued investments in artificial intelligence propel revenue growth.
Analysts, on average, expect Amazon’s revenue to climb above $1 trillion by 2029, from $638 billion last year, according to estimates compiled by Bloomberg. Almost a quarter of that forecast total is seen coming from Amazon Web Services, while advertising was forecast to more than double to $120 billion, from last year’s level.
“Amazon.com's businesses are flourishing, likely generating record revenue and Ebitda for the foreseeable future,” Bloomberg Intelligence credit analysts Robert Schiffman and Alex Reid wrote in a note Wednesday, referring to the company's earnings before interest, taxes, depreciation and amortization by its acronym. “In the near term, AI demand exceeds capacity, driving larger capital investments.”
(For Amazon's options chain, click here. For the stock options ranking typically led by Nvidia and Tesla, click  here.)
Amazon Bulls Emboldened as Analysts See Revenue Hitting $1T by 2029: Options Chatter
Call options that give their holder the right to buy Amazon shares at $240 by the end of next week hold the biggest open interest among contracts tied to the stock. That tally of outstanding contracts has more than doubled to 48,856 call options from just over 19,000 a month ago.
There are other factors fueling the bullish view on the top cloud services provider that’s also a market leader in e-commerce. On Wednesday, the company said it will launch pharmacy kiosks at select One Medical offices in Los Angeles starting in December, expanding the reach of Amazon Pharmacy.
“Amazon's still a small competitor in pharmacy, but it's scaling up, and the opportunity is sizable,” Bloomberg Intelligence industry analysts Poonam Goyal and Sydney Goodman wrote in a separate note.
The analysts also see robust gains in three categories that account for about half of the company’s gross merchandise value: electronics, apparel and home items. “Though electronics has the heaviest penetration, with 52% of industry sales, apparel (at 21%) and home (13%) offer more opportunity,” they said.
Amazon Prime Day – the company’s second sales event of the year, when shoppers are given access to deep discounts – ends today. The revenue from the two-day event could also offer investors a sign of the strength of consumer spending ahead of the holidays.
Amazon Bulls Emboldened as Analysts See Revenue Hitting $1T by 2029: Options Chatter
While Amazon’s gains over the past 12 months outpaced the $S&P 500 Index (.SPX.US)$’s 17% advance, the stock still trailed the 40% advance for the index that tracks the Magnificent Seven stocks. Amazon’s 23% gain is behind the 80% advance for $Tesla (TSLA.US)$, 50% for $Alphabet-A (GOOGL.US)$, 41% for $NVIDIA (NVDA.US)$ and 27% for $Microsoft (MSFT.US)$.
Share your thoughts on Amazon in the comments section. Do you see Amazon catching up to the gains of its Magnificent Seven peers? Let your voice be heard by voting below. And if you want to read more options columns like this one on AMD, or this one on Nvidia,  follow me here.
Disclaimer: Options trading entails significant risk and is not appropriate for all customers. It is important that investors read the Characteristics and Risks of Standardized Options before engaging in any options trading strategies. Opening new options positions close to or on their expiration date comes with substantial risk of losses for reasons that include potential volatility of the underlying security and limited time to expiration. Options transactions are often complex and may involve the potential of losing the entire investment in a relatively short period. Certain complex option strategies carry additional risk, including potential losses that may exceed the original investment amount. If applicable, supporting documentation for any claims will be furnished upon request.
Amazon Bulls Emboldened as Analysts See Revenue Hitting $1T by 2029: Options Chatter
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Luzi Ann Santos
Moomoo Senior News and Community Manager
Former editor at Bloomberg, ex-commentary editor at Lazard. Posts aren’t investment advice. Views are just mine.
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