Nigel Chong 庄证评 wrote a post · Apr 17 21:38

CHAGEE GOES PUBLIC?

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【CHAGEE Goes Public | Will Bubble Tea Start a New Wave? Plus a Look at Mixue’s IPO】

$Chagee Holdings (CHA.US)$ $MIXUE GROUP (02097.HK)$

Today’s big news:
CHAGEE (stock code: CHA) officially listed on NASDAQ in the U.S., raising approximately USD 411 million!

The IPO was priced at USD 28 per share, with 14.7 million shares sold — pricing at the higher end of the expected range.

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At the same time, Mixue (stock code: 2097.HK) also recently completed its IPO:
• Mixue officially listed on the Hong Kong Stock Exchange main board on March 3, 2025.
• IPO priced at HKD 202.5, raising about HKD 3.291 billion (roughly USD 423 million).
• On its debut, Mixue’s share price surged to HKD 262 and has since climbed further to HKD 466!

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【Quick Comparison Between the Two:】

• Listing Location:
CHAGEE chose the U.S. (NASDAQ);
Mixue chose Hong Kong (HKEX).

• Fundraising Size:
CHAGEE raised around USD 411 million;
Mixue raised about USD 423 million.

• Brand Positioning:
CHAGEE targets the mid-to-high-end tea beverage market, emphasizing tea quality and premium brand experience, mainly via self-operated stores.
Mixue operates on a mass-market, low-price model, focusing on high-density store expansion, franchising, and supply chain efficiency.

• Growth Strategy:
CHAGEE is still in the early stages of brand expansion and internationalization.
Mixue is already the world’s largest freshly prepared beverage chain, with over 46,000 outlets globally.

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【My Thoughts】

✅ CHAGEE’s successful IPO shows that capital markets still favor branded, high-growth consumer companies.

✅ Mixue, meanwhile, represents a well-established giant in freshly prepared beverages, with clear expansion strategies and a stable profit model.

In short:
• CHAGEE is ideal for investors who love growth stories.
• Mixue suits investors who prefer strong, stable cash-flow businesses.

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