Netflix did not take off successfully this time
This time $Netflix(NFLX.US$ Financial reports show that the number of subscribers exceeded expectations: the net increase in subscribers in the second quarter was 5.89 million, far exceeding market expectations of 2 million. This means Netflix's user base continues to expand, accelerating revenue growth.
Revenue and EPS were better than expected: Netflix's revenue for the quarter was $8.187 billion, slightly below analysts' expectations of $8.29 billion, but earnings per share (EPS) of $3.29 billion, better than expectations of $2.85. This shows that the company's profitability is good.
Revenue and EPS were better than expected: Netflix's revenue for the quarter was $8.187 billion, slightly below analysts' expectations of $8.29 billion, but earnings per share (EPS) of $3.29 billion, better than expectations of $2.85. This shows that the company's profitability is good.
Existing issues:
The Q3 revenue outlook was not as good as market expectations: the company predicted revenue for the third quarter to be US$8.52 billion, which fell short of market expectations, causing the stock price to plummet 8% after the market. This may cause investors to have some concerns about future results.
The impact of shared account payment plans on revenue: Netflix has launched a shared account payment plan, which covers 80% of the world's revenue source regions, driving an increase in the number of users, but at the same time, the average revenue of some users has declined.
The Q3 revenue outlook was not as good as market expectations: the company predicted revenue for the third quarter to be US$8.52 billion, which fell short of market expectations, causing the stock price to plummet 8% after the market. This may cause investors to have some concerns about future results.
The impact of shared account payment plans on revenue: Netflix has launched a shared account payment plan, which covers 80% of the world's revenue source regions, driving an increase in the number of users, but at the same time, the average revenue of some users has declined.
Netflix said that the shared account payment plan is well received by users and will be fully implemented in the future. This is expected to further drive user growth and revenue growth.
Advertising plans and shared account payment plans continue to ferment: Netflix believes that advertising plans and shared account payment plans will continue to ferment, and expects revenue growth to accelerate in the second half of the year.
Operating margin for the full year of 2023: Netflix reiterated that it expects the operating profit margin for the full year of 2023 to fall within the 18% to 20% range. This shows the company's confidence in future business performance.
Overall, Netflix achieved some positive results in the second quarter, but the market is more demanding on its future prospects as the company's revenue outlook falls short of expectations. Investors' concerns about the company's future growth and profitability may cause stock prices to fluctuate.
As a result, adapting to the market, Netflix did not successfully take off this time.
Advertising plans and shared account payment plans continue to ferment: Netflix believes that advertising plans and shared account payment plans will continue to ferment, and expects revenue growth to accelerate in the second half of the year.
Operating margin for the full year of 2023: Netflix reiterated that it expects the operating profit margin for the full year of 2023 to fall within the 18% to 20% range. This shows the company's confidence in future business performance.
Overall, Netflix achieved some positive results in the second quarter, but the market is more demanding on its future prospects as the company's revenue outlook falls short of expectations. Investors' concerns about the company's future growth and profitability may cause stock prices to fluctuate.
As a result, adapting to the market, Netflix did not successfully take off this time.
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