StockTalk(7.17): Microsoft and Sony make deal to keep Call of Duty on PlayStation - How will this impact gamers and investors alike?
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Microsoft $Microsoft(MSFT.US$ has reached a binding agreement with Sony Group $Sony Group(6758.JP$ to ensure that the Call of Duty franchise will remain on the PlayStation platform following its acquisition of Activision Blizzard.
The 10-year deal aims to address concerns from regulators that the merger would result in more Activision games being exclusive to Xbox. This news comes as the largest-ever gaming deal appears to be on track to close, with an appeals court dismissing a Federal Trade Commission bid to halt the acquisition. The remaining hurdle is the UK Competition and Markets Authority, which has previously vetoed the merger on concerns about its impact on the cloud gaming market.
However, Microsoft has reportedly offered to sell the cloud-based market rights for games in the UK. This announcement will likely interest investors in Microsoft and Activision Blizzard, as the merger could significantly affect the gaming industry.
Will this deal between Microsoft and Sony set a new precedent for collaboration between gaming rivals? As the gaming industry continues to evolve, what other major changes can we expect to see in the coming years?
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ZnWC : Microsoft deal with Sony to keep Call of Duty on PlayStation is different from Microsoft and Activision Bilzzard USD 69 million merger. The former is a partnership and the latter a acquisition but is tempted to make the comparison due to the timing. My take is Sony may be under pressure to sign the partnership deal.
Based on Key Gaming Industry Statistics 2023, gaming industry revenue is projected at $365.6 billion globally this year. Gaming company needs to keep evolving with innovation in order to remain dominant and acquisition and partnership are just recent marketing strategies. More collaboration (and merger) will come if the local government allows.
Personally I think Gaming industry will evolve in an accelerated rate. AGI (General Intelligence), Metaverse, GPU (AI chips) and 5G Connectivity are expected to play an important role.
Kopikarp : Microsoft's deal with Sony, ensuring Call of Duty's presence on PlayStation post the Activision Blizzard acquisition, is noteworthy. Whether it will spark further collaborations remains uncertain and largely depends on market conditions and specific franchise dynamics.
While key franchises like CoD hold nostalgic value for many gamers, the benefits of retaining traditional gaming titles post-merger, such as Halo or Overwatch 2, are debatable due to their recent underwhelming performance. This illustrates the challenges inherent in revamping older IPs. Simultaneously, mobile gaming has emerged as a significant revenue source, a trend highlighted by the success of Call of Duty Mobile.
Thus, for Sony, while preserving access to this popular franchise for PlayStation users is crucial, investors should be cognizant of the potential for the IP's deterioration and a trend towards mobile migration.
Chris Ivan Ang : COD isn’t what it used to be. Not a good investment at this time