Meta's Threads - Twitter Killer?

After facing drops in DAUs in previous quarters, and citing intense competition from TikTok, Meta has turned the tables in yet another epic copycat move.

This time, with Threads.

Although Threads is not making even a cent yet, share prices of Meta have been soaring lately.

Here are some of the reasons why the market has suddenly made Meta a stock darling.

Threads might be a new app that you would need to download from your App Store or Play Store.

But once downloaded, signups is easy - port over all your details from Instagram.

That is why within two hours, according to Meta founder Mark Zuckerberg, 2 million people joined. Within seven hours of the launch, it was 10 million.

Social media platforms work when people use them. So the rapid growth validates Threads' existence.

Meta's ability to copy its competitors is not the first time it has done so.

And then Reels which copied TikTok.

Stories actually made Instagram stronger. But Reels was something to match a strong TikTok.

But with Twitter currently facing so many headwinds, launching Threads now is the best time to rope in disgruntled Twitter content creators and solidify Threads' position as the go-to app for short content postings.

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