Zuckerberg’s strategy

Zuckerberg’s strategy of poaching users from rival products has proved successful in the past. In 2020, Instagram launched Reels — made to mimic TikTok — in the U.S as the Bytedance-owned app battled the Trump administration. TikTok has continued to face legislative pushback, and some states have moved to ban the app.
As Elon Musk continues to set fire to Twitter since purchasing it in a $44 billion deal, the platform has undergone a series of devastating layoffs, widespread tech mishaps, and a failed paid verification plan, which has opened the doors for trolls and grifters to buy an algorithmic boost on the site. Researchers found that Twitter saw a spike in hate speech since Musk’s takeover.
Following yet another Twitter outage last week, competitor Bluesky said it experienced “record-high traffic” and had to temporarily pause sign-ups to address performance issues due to the influx of users.