World-class venues, positioning as regional events capital behind Singapore's concert hub status
$SIA(C6L.SG$ Singapore positioning as regional events capital will definitely benefit Singapore Airlines because travellers worldwide will wish to travel by air to Singapore. SIA and Scoot will be their choice of airlines due to its connectivity to Changi Airport.
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Prominent artistes like Coldplay and Taylor Swift have chosen Singapore as a tour stop – and even playing multiple days – due to factors like the country’s state-of-the-art event facilities and its branding as an entertainment hub, tourism experts told CNA.
Easy connectivity to other Southeast Asian cities, stable governance and promotion efforts by the Singapore Tourism Board (STB) are also why Singapore has become a regional concert hub, they said.
Elaborating on STB’s efforts, Dr Barkathunnisha said it has been developing strategic tie-ups in the region and even partnered with Grammy-nominated singer-songwriter Charlie Puth as well as record label Warner Music to promote Singapore as a music and entertainment destination.
STB also recently collaborated with Hong Kong-born K-pop star Jackson Wang, who recorded a series of travel vlogs in Singapore.
STB also recently collaborated with Hong Kong-born K-pop star Jackson Wang, who recorded a series of travel vlogs in Singapore.
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I reflected trading experiences by writing journals. My comments are for educational purposes not financial advice.
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