Orders in Kuaishou E-commerce During 618 Festival Surge Almost 40% YoY

Kuaishou E-commerce released its data of 618 shopping festival. During the promotion period from June 1 to June 18, the number of orders placed in Kuaishou E-commerce grew by nearly 40% YoY and the number of buyers enlarged by nearly 30% YoY. GMV of branded products surged by more than 200% YoY, orders placed while watching short-videos spiked by nearly 210% YoY, and GMV of goods found by search function hiked by nearly 130% YoY.

Specifically, GMV of fresh produce lifted 70% YoY, while GMV of apparel, shoes and boots rocketed 268% YoY. GMV of household appliances thrived 245% YoY, with wireless floor scrubber, energy-saving air conditioner and smart refrigerator becoming the most purchased household appliances by Kuaishou users.