Apple's new Vision Pro headset may not attract as many consumers due to high price point but the excitement will keep its stock supported.

Apple $Apple(AAPL.US)$ continues to innovate in the tech world, announcing its Mixed Reality (MR) headset, Vision Pro, which is touted as Apple's debut spatial computer. It’s priced at $3,499, above the speculated $3K, and is expected to generate new revenue through a set of premium apps available via its exclusive App Store. The Vision Pro will integrate with Apple's established ecosystem, with applications like Safari and Facetime, demonstrating Apple's commitment to a closed ecosystem. The company also introduced the M2 Ultra chip, a significant update from its predecessor, powering new Mac models and the Vision Pro headset. With these releases, Apple consolidates its strategy of offering a closed yet powerful ecosystem. Despite concerns over weaker consumer spending, Apple's potential growth areas include the MR headset, advertising services, and a potential boom in 5G. Furthermore, a rapid recovery in emerging markets could act as another upside risk for Apple's financial performance.