Kuries wrote a post · May 25, 2023 11:21

BABA's Cainiao, Budweiser Collaborate on In-warehouse Livestream

Cainiao Group, a subsidiary of $BABA-SW(09988.HK)$ , announced that it had reached an in-store live broadcast cooperation with Budweiser in May. Through the integrated supply chain protection of Cainiao's "directly-managed warehouse + directly-managed distribution" supply chain combination, alcohol shipments can be shipped from the warehouse while broadcasting in the same space.

The live broadcast was held in Cainiao's direct-managed warehouse in Jiaxing, which covers an area of 30,000 square meters and stores more than 300,000 boxes of various types of beer made by Budweiser. According to statistics, the highest number of viewers in a single live broadcast reached 100,000, and 50,000 boxes of beer products were sold in total.

$BUD APAC(01876.HK)$ $ALIBABA GROUP HOLDING LTD(BABAF.US)$ $Alibaba(BABA.US)$ $Hang Seng TECH Index(800700.HK)$ $China Concept Stocks(BK2517.US)$

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