NFLX has rebounded sharply since their latest quarter and we believe that they have more upside left if their corporate strategy continues to execute well
Netflix's $Netflix(NFLX.US$ ad-supported tier, still in its early days, is showing promising growth potential. Key advantages include high viewer engagement, healthy ad demand, access to attractive demographic groups, an experienced team, and a growing audience. The platform reports 25% of new sign-ups for the ad-supported tier and estimates that advertising could grow into a $3bn+ business in the coming years. The company's crackdown on password sharing and its ad-supported video-on-demand (AVOD) opportunity are closely linked, providing a low-cost option for users. Survey results from BofA suggest a strong growth opportunity, with a large percentage of users willing to pay for password sharing or downgrade to an ad-supported tier. With its globally recognized brand, leading subscriber base, and reputation as an innovator, Netflix is poised for further growth
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