Netflix password-sharing crackdown rolls out in the U.S.
Netflix said it began alerting customers that their password-sharing days were over.
In an email to members, the streamer said: “Your Netflix account is for you and the people you live with — your household.”
Members can transfer a profile of someone outside of their household so that the person can begin a membership they pay for on their own. Or they can pay an extra fee — $7.99 a month — per person.
In an email to members, the streamer said: “Your Netflix account is for you and the people you live with — your household.”
Members can transfer a profile of someone outside of their household so that the person can begin a membership they pay for on their own. Or they can pay an extra fee — $7.99 a month — per person.
Netflix’s crackdown on password sharing has come to the U.S.
The streaming service said it began alerting members on Tuesday about its new sharing policy, noting that Netflix accounts are only to be shared within a single household.
The email goes on to say that members can transfer a profile of someone outside of their household so the person can begin a new membership they pay for on their own. Or they can pay an extra fee – $7.99 a month – per person outside of their household using their account.
Netflix warned it would be tightening its guidelines on password sharing in a push to boost revenue and subscriber numbers, soon after the company began seeing growth stagnate.
Netflix executives have likened the paid-sharing transition to that of price increases: people initially balk and cancel, then slowly return and sign up for their own accounts.
In addition to its crackdown on password sharing, Netflix also recently introduced a cheaper, ad-supported tier in an effort to boost revenue. Both measures have come in response shortly after Netflix reported its first subscriber loss in more than a decade in early 2022.
On Tuesday, Warner Bros. Discovery relaunched its streaming service as Max, which is a combination of the HBO Max and Discovery+ services.
Paramount Global also announced this week that its Paramount+ with the Showtime combined app would be available in late June. Disney has also recently announced it’s adding Hulu content to Disney+.
Will Netflix password-sharing crackdown affect Netflix's subscriber numbers?
The streaming service said it began alerting members on Tuesday about its new sharing policy, noting that Netflix accounts are only to be shared within a single household.
The email goes on to say that members can transfer a profile of someone outside of their household so the person can begin a new membership they pay for on their own. Or they can pay an extra fee – $7.99 a month – per person outside of their household using their account.
Netflix warned it would be tightening its guidelines on password sharing in a push to boost revenue and subscriber numbers, soon after the company began seeing growth stagnate.
Netflix executives have likened the paid-sharing transition to that of price increases: people initially balk and cancel, then slowly return and sign up for their own accounts.
In addition to its crackdown on password sharing, Netflix also recently introduced a cheaper, ad-supported tier in an effort to boost revenue. Both measures have come in response shortly after Netflix reported its first subscriber loss in more than a decade in early 2022.
On Tuesday, Warner Bros. Discovery relaunched its streaming service as Max, which is a combination of the HBO Max and Discovery+ services.
Paramount Global also announced this week that its Paramount+ with the Showtime combined app would be available in late June. Disney has also recently announced it’s adding Hulu content to Disney+.
Will Netflix password-sharing crackdown affect Netflix's subscriber numbers?
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