China's SAMR Approves Microsoft, Activision Deal: Dealreporter.
$Microsoft(MSFT.US$ recently announced that its plan to acquire American video game giant $动视暴雪(ATVI.US$ for a whopping $69 billion has been unconditionally approved by the China Market Regulation Administration. This means that Microsoft will have globally renowned game IPs such as World of Warcraft, Call of Duty, and Candy Crush Legend.
So, will these games return to the Chinese market after Microsoft acquires Activision Blizzard? Will Microsoft continue to collaborate with NetEase? Or will Microsoft look for other partners to operate these games?
At present, there are no clear answers to these questions. But it is certain that Microsoft's acquisition of Activision Blizzard will have a significant impact on the Chinese gaming market. After all, Activision Blizzard has hundreds of millions of players and billions of dollars in revenue. Microsoft, on the other hand, is one of the world's largest technology companies and a leader in the field of cloud gaming.
If Microsoft can successfully acquire Activision Blizzard and bring its games back to the Chinese market, it will become an undeniable force in the Chinese gaming industry. $NTES-S(09999.HK$ may face a dual blow of losing important partners and strengthening its competitors' strength.
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