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2023 Mother's Day: What is the "mom economy"?

Hi mooers,
Mother's Day is just around the corner. It's the perfect time to appreciate and recognize mothers' hard work and devotion. Join us as we explore the rich and complex topic of motherhood and uncover some of the most compelling ideas. Laugh
mother's day
You may have heard of the "SHEconomy," which studies women's behaviors and habits in shopping, consumption, and business, but have you ever heard of the "mom economy"? Mothers have long been recognized as a crucial target demographic for marketers, who develop products and campaigns tailored to their unique needs and preferences. Today, we'll delve into the world of the "mom economy," exploring its vast potential and impact on business and society.
According to Nielsen research, mothers account for more than 65% of female consumers and dominate 70% of the average household's consumption. That's right—moms are the ultimate decision-makers when it comes to what to buy in the family. From investing in their children's education to decorating their houses and even treating themselves to a little self-pampering, moms are the driving force behind the "mom economy."
Did you know that mothers are responsible for purchasing 86% of cosmetics and 79% of clothing items? The purchasing power of mothers continues to increase in tandem with their elevated status in the family. From everyday essentials to family-specific products, mothers are responsible for purchasing the majority of food and department store items (78%), mother and children's goods (70%), and household products (63%).
So, here's our first question: Are you familiar with your mom's shopping preferences? Take a moment to think about what she loves to buy and why she chooses to buy them. If you are not sure, why not ask her and surprise her with a thoughtful gift this Mother's Day? Smirk
Here comes the next question: What do you think are the risks and prospects of the "mom economy"? Would you consider investing in a company or stock that focuses on this market segment? Thinking Face
We'd love to hear your voice in the comments below. The writers of the top 20 high-quality posts will receive 514 points, so get creative! (Event is expected to end on 5.31)
In addition to that, don't forget to participate in our other campaign—Send A Gift From moo to momGift:
2023 Mother's Day: What is the "mom economy"?
BalloonStep 1: Click on the link to join Mother's Day Campaign: Send a gift from moo to mom
BalloonStep 2: Get and share your personal referral link with mom
BalloonStep 3: Your mom logs in to moomoo with your referral link, and the gift (S$50* fund cash coupon) will be successfully given
BalloonStep 4: Your mom deposits and invests S$50 into Moomoo Cash Plus, the S$50* cashback will be sent to her account after the confirmation of the subscription
*T&Cs apply.(Campaign period: 9/5/2023-16/5/2023)
As we explore the economic strength of mothers, we must not overlook the love, devotion, and selflessness required to raise a family. We would like to extend warm wishes to all the incredible mothers out there this Mother's Day. May your day be filled with love, gratitude, and the knowledge that you are making a meaningful impact on our world. Rose

Disclaimer:
All contents such as comments and links posted or shared by users of the community are the opinion of the respective authors only and do not reflect the opinions, views, or positions of Moomoo Financial Inc., Moomoo Technologies, any affiliates, or any employees of MFI, MTI or its affiliates. Please consult with a qualified financial professional for your personal financial planning and tax situations.
Moo points may be redeemed only through the moomoo app and have no other value.
This presentation is for information and educational use only and is not a recommendation or endorsement of any particular investment or investment strategy. See this link for more information.
Disclaimer: Moomoo Technologies Inc. is providing this content for information and educational use only. Read more
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