2023 Mother's Day: What is the "mom economy"?
Hi mooers,
Mother's Day is just around the corner. It's the perfect time to appreciate and recognize mothers' hard work and devotion. Join us as we explore the rich and complex topic of motherhood and uncover some of the most compelling ideas. ![]()
You may have heard of the "SHEconomy," which studies women's behaviors and habits in shopping, consumption, and business, but have you ever heard of the "mom economy"? Mothers have long been recognized as a crucial target demographic for marketers, who develop products and campaigns tailored to their unique needs and preferences. Today, we'll delve into the world of the "mom economy," exploring its vast potential and impact on business and society.
According to Nielsen research, mothers account for more than 65% of female consumers and dominate 70% of the average household's consumption. That's right—moms are the ultimate decision-makers when it comes to what to buy in the family. From investing in their children's education to decorating their houses and even treating themselves to a little self-pampering, moms are the driving force behind the "mom economy."
Did you know that mothers are responsible for purchasing 86% of cosmetics and 79% of clothing items? The purchasing power of mothers continues to increase in tandem with their elevated status in the family. From everyday essentials to family-specific products, mothers are responsible for purchasing the majority of food and department store items (78%), mother and children's goods (70%), and household products (63%).
So, here's our first question: Are you familiar with your mom's shopping preferences? Take a moment to think about what she loves to buy and why she chooses to buy them. If you are not sure, why not ask her and surprise her with a thoughtful gift this Mother's Day? ![]()
Here comes the next question: What do you think are the risks and prospects of the "mom economy"? Would you consider investing in a company or stock that focuses on this market segment? ![]()
We'd love to hear your voice in the comments below. The writers of the top 20 high-quality posts will receive 514 points, so get creative! （Event is expected to end on 5.31）
As we explore the economic strength of mothers, we must not overlook the love, devotion, and selflessness required to raise a family. We would like to extend warm wishes to all the incredible mothers out there this Mother's Day. May your day be filled with love, gratitude, and the knowledge that you are making a meaningful impact on our world. ![]()
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MONDAY86 : According to relevant statistics, consumers who are mothers account for more than 70% of all female consumers! However, women are the main force in online shopping, so it can be said that mother consumers are the main force in the entire online shopping force. However, the mother-child economy can also be described as the “mother economy.”
When it comes to mother and child products, the price issue is not very sensitive; they tend to pay more attention to quality. Precisely because of this emphasis on quality and brand, the scale of the maternal and child industry continues to grow and brands are continuously upgraded. Behind every mother is a family. The mother holds power over the three aspects of shopping decisions for the baby, herself, and the family, leaving a lot of room for imagination in household consumption, and the mother's economic pattern is becoming more and more obvious.
unocinco : Mothers are everywhere, if we only have eyes to see them. Motherhood is woven into the very fabric of creation, and God says that all of creation tells about his glory . What, then, does God have to teach us about his glory through motherhood?
ameliamvl : As far as the risks and prospects of the mom economy go, one of the risks would be the current economy. It’s really hard to afford those extra things that we want at the moment , and mothers are more likely to spend on their children, amenities and food at this time. I think this unfortunately not only goes for mothers, but those of us who have dependent spouses - my mortgage alone has gone up $1200 since the rate rises began in Australia. This has hit hard and I no longer can afford those make up and clothes items that women of ‘mothering age’ are after. I still spend, but not like I used to. A benefit however Is while the economy is going well, we will go back to buying those things we want , not just need. However , we might not see that day too soon. I would always say to invest in good quality - if you are looking to put money towards stocks in these areas (makeup/skincare/homewares) - taste never goes out of fashion.
決然的凱特 : You can consider buying ETFs
ZnWC : Are you familiar with your mom's shopping preferences? What do you think are the risks and prospects of the "mom economy"?
We didn't really ask Mom what she wants for on mother's day but would spend quality time with her to go out for dinner and shopping. During shopping, Mom will always look at items for kids and home first before herself.
Mom has great influence on our shopping habit. Household shopping is entirely decided by Mom from weekly grocery, cleaning equipment to expensive purchase such as TV, refrigerator, aircon, family car etc. Even when we want to purchase anything online, we'll seek her opinion on which is the best offer by looking at discount coupons and earned points. We'd consolidate our purchase in a single credit card to reap maximum cash back.
On investment and finance, Mom is prudent and cautious. She always remind us to budget on our spending - buy within your mean. Similarly in investing she prefers those that bring in stable passive income - low risk with small profit. I think her most expensive investment is a private property which is receiving monthly rental income. Her famous quotes: "Don't be greedy, don't gamble and always keep emergency fund for rainy days".
Mafiosa818 : The "mom economy" refers to the growing market of mothers who are launching their own businesses, and it has both risks and prospects.
Prospects:
- As more women are opting to take on entrepreneurship, it is resulting in a rise in the number of startups, which means more products and services to cater to the unique needs of mothers.
- Companies that focus on this market segment can benefit from customer loyalty and market retention since mothers make decisions not only for themselves but also for their children and family.
- The Mom economy is a fast-growing market as more mothers want to have control over their work-life balance. Therefore, investing in companies that cater to this market can be beneficial in the long run.
However, there are also risks associated with investing in this market segment:
- The market is highly competitive, and it can be difficult to stand out from the competition.
- The economy can be unpredictable. If the economy takes a downturn, this healthy market may end up struggling to survive.
- It's essential to identify companies that are led by women investors and founders because mothers know the best what problems mothers and their children face. A company that's not founded run by a woman might lose its touch with the needs of the target market.
In conclusion, it could be a wise decision to invest in companies that specialize in the "mom economy" if the right set of criteria is met. It would be best to consider a wide range of factors before investing, including the company's leadership and potential for growth.
Kevin Lehmann : sales on flowers and related products,
chain restraunt sales
stockhustler : hopefully make sum mothers day money.
GodSpeed289 : Getting nutritious foods is always top of her shopping list. Cooking related activities are her favourite. She simply loves cooking nice food, ensuring we have proper meals every single day. The "mom economy" opportunities are limitless. Mom controls the household expenses, aka buying power. If the product catches their attention, they will buy it, with discounts they buy more. As long they feel worth it, they will spend the money. Well, the downside risk is still related to the household expenses, which are affected by inflation as things are getting more expensive with the same dollar value. Spending power is affected as they are more choosy and getting only the worthwhile and cheaper items. So, the company focuses on this market segment are very much dependent on this consumer spending habits.
shaine collins : to the moomoo mother's ,
I wish you to have a wonderful mother day momatter where your at , from the stocks to the people and the community, moomoo maid it easier for us but if it wasn't for the mothers we wouldn't have this app
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