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        Apple Q2 iPhone sales beat expectations: Bullish or Bearish?
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        Apple Inc - Revenue dropped, but not a problem?

        JP_mykayaplus joined discussion · 05/05 22:15
        Apple Inc - Revenue dropped, but not a problem?
        Among all the big tech, $Apple(AAPL.US)$ is the only company that saw a revenue drop.
        However, despite the revenue drop, the share price seems unaffected as it rose 2.7% in pre-market trading.
        Here are some key points to take note of in their latest Q1'23 results.
        1. Revenue drop due to Mac and iPad sales drop
        Source: Apple Inc 10-Q
        Source: Apple Inc 10-Q
        Apple's bread and butter are still its iPhone. But over the years, Mac and iPad have slowly complimented its hardware business.
        For Q1'23, Mac and iPad were the laggards, with Mac sales dropping by a whopping -32%.
        2. Gross margins actually improved
        Source: Apple Inc 10-Q
        Source: Apple Inc 10-Q
        Even though revenue dipped, all is not gloom when it comes to margins.
        The gross margin for Q1'23 is 44.3%. This is which is 6 basis points better than Q1'22's gross margins which were 43.7%.
        3. Weaker sales mainly due to unfavorable currencies for sales outside US
        Source: Apple Inc 10-Q
        Source: Apple Inc 10-Q
        The lower Mac sales were prevalent in all regions. But for regions like Europe, Greater China, and Japan, unfavorable FX also affected the revenue.
        The rest of Asia Pacific also saw weaker Asian currencies posing some drag to the region's growth. But the higher iPhone sales have actually seen the region grow by 15%.
        The information available in this article/report/analysis is for sharing and education purposes only. This is neither a recommendation to purchase or sell any of the shares, securities, or other instruments mentioned; nor can it be treated as professional advice to buy, sell or take a position in any shares, securities, or other instruments. If you need specific investment advice, please consult the relevant professional investment advice and/or for study or research only.
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