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Tesla's Q1 earnings: Boon or bane for its global price cuts?
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Tesla - Short-term pain, long-term gain?

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JP_mykayaplus joined discussion · Apr 20, 2023 09:26
Tesla - Short-term pain, long-term gain?
Perhaps the most anticipated Q1'23 results of them all.
$Tesla(TSLA.US)$ released its latest results, and it does not look good upfront.
But behind the numbers, perhaps, Tesla is weighing in on a longer-term game plan.
Here are my observations
1. Higher revenue, but deteriorating gross margins
Source: 2023 Q1 Tesla Quarterly Update
Source: 2023 Q1 Tesla Quarterly Update
Overall revenue is higher by +24% YoY, but down by -4% QoQ.
As Tesla sought to continue its price cuts, it comes with no surprise that the gross margins will be affected.
Out of its 3 subcategories, energy generation, and storage revenue showed the fastest growth rate YoY, followed by services, while automotive revenue slumped QoQ due to the price cuts.
2. Market share continues to grow
Source: Tesla estimates based on ACEA, Autonews.com, CAAM via 2023 Q1 Tesla Quarterly Update
Source: Tesla estimates based on ACEA, Autonews.com, CAAM via 2023 Q1 Tesla Quarterly Update
As price cuts make cars more affordable, it inherently grew Tesla's market share. Tesla's market share in the US/Canada is growing towards the 4% mark, while trends in Europe and China seem to tag along as well.
3. A red sea in the making?
Source: 2023 Q1 Tesla Quarterly Update
Source: 2023 Q1 Tesla Quarterly Update
No one can debate that Tesla would always try to deliver more vehicles each quarter. But for the last few months, it has been doing so through price slashing as the entire world is in a high-interest rate environment.
These price slashes have a visible dent in Tesla's margin, and in Elon Musk's own words, it will continue.
“We’ve taken a view that pushing for higher volumes and a larger fleet is the right choice here versus a lower volume and higher margin,” Musk during an earnings call with analysts on Wednesday.
This drove other EV makers to follow suit as well. Thus, it is expected that the margins of $NIO Inc(NIO.US)$ $XPeng(XPEV.US)$ won't go up anytime.
But that said, with the recent price correction, do you think it's time to load up more?
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