LVMH still has investment value!

1.The brands are the embodiment of prestige and class.

2.The company's pricing power is almost unparalleled, as its customers are high-net-worth men and women

3.LVMH is one of the least sensitive companies to macroeconomics, thanks to Multi-business and multi-regional business ecology.

The segment's operating margin amounted to 40.6%, slightly higher than the comparable Hermès'， which had a operating margin of 40.5% in 2022.

Fenty Beauty by Rihanna, which turned Rihanna into the richest musician in the world.

slightly higher than the comparable Richemont,

Sephora is the world leading selective beauty retailer, competing with the likes of Ulta

While many other companies have shown signs of struggle in 2022, LVMH's revenues increased by 23.3%, and the group kept its all-time-high operating margins of 26.6%.

1.Although the economy is in recession,the customer class of LVMH isn't as sensitive to the overall economy, as the group is mostly targeting high-net-worth individuals (extremely high), and in its lower categories like Sephora, the demand is very sticky.

This has been verified during the epidemic!

2.LVMH launched a limited-edition campaign with the famous Yayoi Kusama, which has been a huge success

3.the reopening in China. China, one of LVMH's more significant markets, has abandoned its zero Covid-19 policy at the very end of 2022, and the effect on the company's results should be reflected in 2023.