Fantastic Car, not so fantastic marketing.
$Lucid Group(LCID.US$ Any which way you look at it, the specifications of the car just blow the competition out of the water.
The biggest issue this company faces in converting their bloated reservations book into actual sales is the marketing.
The Grand Touring is the Rolls Royce of EVs but its being treated like a Benz by the marketing team.
Of course with abysmal marketing will come miserable delivery numbers. Everyone isnt sure about buying one because they dont know what they’re getting. Its fuzzy.
Lower sales, lower numbers leads to lower share price.
Once i find the marketing fixed, I’ll be buying the shares. In the meantime, I’d rather just buy the car.
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